Build With Data, Not Hope.
RockWood Holdings gives all partner studios universal access to enterprise-grade analytics.
Revenue tracking, retention cohorts, player events, spending segments, and session analytics — all in one suite.
“What's actually earning?”
Monetization shows every Robux transaction — product leaderboard, dev vs game pass split, revenue over time, and ARPU tracked daily.
→ Monetization“How do I actually increase D1?”
Retention analytics show D1, D7, D14, and D30 rates with week-over-week deltas, rolling trend charts, and a full cohort heatmap matrix.
→ Retention Analytics“What are players actually doing?”
Event Explorer lets you pick any event, see its count over time, drill into attribute breakdowns, and inspect the full event schema.
→ Event ExplorerFive tools. Every answer.
Click any card to see exactly what each tool tracks. All dashboards are live and available to partner studios.
What's actually earning?
Monetization
Every Robux transaction in one place — broken down by product, type, and time window. Know your top earners, track ARPU trends, and see exactly what's driving your economy.
See features
How do I actually increase D1?
Retention Analytics
Structured cohort retention from Day 1 to Day 30. See which cohorts are healthy, spot drops before they compound, and track your retention curves with the precision needed to act.
See features
What are players actually doing?
Event Explorer
A queryable explorer for every event fired inside your game. Pick any event name, drill into its attributes, and see exactly how players move through your experience — bucket by bucket.
See features
Who's actually showing up?
Player Analytics
Your player base at a granular level — active users, server composition, and how your audience splits between new and returning players. Understand who comes back and why others don't.
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Did this update change how players play?
Session Cohorts
Understand your session quality at a structural level. See how many sessions players take to engage deeply, how long those sessions run, and whether volume is growing or shrinking.
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Analytics powering our portfolio.
Escape Zombies for Brainrots!
227.7K plays
Grow a Channel! 📷
16.1M plays
Rob the Museum
4.9M plays
My Streaming Brainrots!
68.4K plays
Built in-house. Exclusive to our studios.
Every tool in this suite was developed specifically for the games in our portfolio — purpose-built to answer the questions that matter most in Roblox development.